What it doesn’t realize is that in the course of the entire ad, everything is shown in such an absurd and unrealistic fashion that those within the industry would either marvel at or completely ridicule the very concept that drives the ad.
Sure, the ad extols HCL’s virtues in the areas of banking software + life sciences + healthcare and other stuff, but its so stupidly vague that you’d wonder why they’re so gung-ho about something so mundane.
Take the example of the poor HCL guy working within the company. How many times would he have been able to hitch a ride in an investment banker’s car to get to a place where a chopper would be waiting eagerly for him to ‘go overseas for a life-sciences project’? The employees within the company must be smarting with anger at the fact that they’re not being subjected to such treatment, while the TV goes on to show, with gay abandon how some model types guy goes on and on about how there seems to be no other company in sight that does anything relevant while these guys slog their asses off working away at some cutting edge technology.
Bah.
despair not. you can find the ad here!
http://skthewimp.livejournal.com/122169.html
and yeah, i’m indirectly trying to say that i beat you to this post!
Peace reigns supreme. I concede and abdicate
Youtube blocked at office, not yet plugged in online at new place (which incidentally is very close to the Kathriguppa signal) and hence the oversight.