The entire concept of how it is that men aren’t complexion conscious has taken a big beating with the introduction of that ad, as more metro-sexual men will come out in the open and confess to having applied fairness creams on their faces as proof of existence of their feminine side.
Gone are the days when it was only women’s closets were lined up with perfumes, deodorants and an assortment of creams, shampoos and God-only-knows what else. Men had (and I still do) only a shaving razor, a shampoo if the water was slightly hard and the subject had long hair, a toothbrush, a toothpaste and some soap.
Men now can probably match up, if not beat women hands down at a contest – “my personal grooming closet is larger than yours!”
There are very few men, who are open about their inclinations to go all the way to meet their personal grooming requirements, and they’ve most probably also come out of the closet around the same time.
For those that are absolutely jobless and want kicks at others’ expense, it would be quite fun to engage in the following activity that I am about to suggest. I have no life, I might as well indulge in it.
Armed with a digicam, the subject could around innocuously in the aisles of some major shopping complexes, and then goes ahead to take photos of men that buy stuff like Nivea Fairness Cream” or “Fair and Handsome” and post it on a blog to make fun of them.
For the record, considering how much I am putting abuse, I would have definitely owned up to owning any of these products had I chosen to pick it up. But I haven’t.
I sometimes do have a strong inclination to pick up that Garnier pimple-zapping lotion or something, but then good sense prevails and I choose to remain butt-ugly.
