Sony Ericsson has released this new model of cellphone with ‘bass reflex headphones’ or something that sounds like that, with Hrithik Roshan being the brand ambassador. The ad punchline goes – “I love the thump“, and is pretty catchy.
Now, these ads have so severly been splashed all and sundry, that the first thing one thinks of while seeing the characteristic logo of Sony-Ericsson is Hrithik Roshan. Consquent branding of people with the said brand’s phones is but inevitable.
I was travelling, yet again, on some BMTC bus where a guy was seated on a double seat, and was obviously immersed in music, and oblivious to the fact that I needed space. I tapped him lightly on the shoulder and said “Oye Hrithik, please move!” and he heard me, and slid aside with a dirty look on his face.
Any poor sod/wooman with a Sony Ericsson phone can now be called ‘Hrithik’. Super cheap thrills.
